Mobility Services

The mobility services sector, often referred to as Mobility-as-a-Service (MaaS) or New Mobility Services (NMS), represents a shift from personal vehicle ownership toward on-demand, integrated transportation solutions. It combines various transport modes—public transport, ride-hailing, car-sharing, bike-sharing, and scooter-sharing—into a single, digital interface accessible via smartphone.

This sector is characterized by its focus on user-centric, intermodal trip planning, booking, and payment, aiming to provide a seamless door-to-door experience that is more sustainable and often cheaper than using a private car.