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How country risk impacts valuations

by Shaylin Pillay

The valuation of a company is never conducted in isolation from the environment in which it operates. Among the most significant external factors is country risk, a measure of the economic, political, and social uncertainties associated with operating in a specific jurisdiction.

For investors, understanding country risk is essential in accurately assessing corporate value, especially when ventures span across borders and into new markets.

Country risk can be measured through a combination of quantitative and qualitative approaches. Quantitatively, analysts often rely on sovereign credit ratings issued by agencies, which assess the likelihood of default and overall financial stability. Qualitative assessments involve evaluating the political environment, regulatory consistency, and historical responsiveness to economic shocks. Together, these tools help investors assign a risk premium and adjust valuation models for unique market risks. As attention to environmental, social, and governance (ESG) investing continues to grow, considerations such as political stability and regulatory reliability play a more significant role in company valuations.

The direct effects of country risk adjustments can be seen in the discount rate applied to future cash flows. When country-specific risks are high, analysts add a country risk premium to the cost of equity or weighted average cost of capital, reflecting the heightened exposure. Valuation via market comparables also requires careful normalisation. Multiples from countries with lower levels of volatility often don't reflect the implied returns that more volatile markets demand. Analysts account for this by applying discounts or choosing peers with comparable risk profiles.

Additionally, country risk can influence assumptions around terminal value. In markets with chronic instability, growth rates may be capped and exit multiples reduced. Qualitative factors can also lead to subjective downward adjustments as investors seek to protect against downside scenarios that quantitative models may not fully capture. A common mistake in valuation is applying a generic country risk premium without considering sector or project specific risks.

Investors may seek to mitigate country risk through insurance, diversification, or hedging strategies. Transparent governance, forming local partnerships, and ensuring robust legal contracts further protect investments by strengthening relationships and clarifying rights. While country risk can't be eliminated, these steps help investors manage uncertainty and make better investment decisions.

Ultimately, country risk acts as both a constraint and a filter in global investment decisions, shaping not only where capital flows but also how businesses are valued and operated. A thorough and systematic assessment of country risk ensures that valuations reflect not just the theoretical potential or financial projections of a business, but also the practical realities and uncertainties of its geographic operating environment. 


Shaylin Pillay specialises in mergers and acquisitions and transactional services including financial modelling, valuations, and due diligence. Currently working as a senior associate, he has gained experience across multiple industries including logistics, telecoms, agriculture, mining, and manufacturing.

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Nolands Capital Johannesburg