Why invest in Poland?

This can be attributed to several factors including Poland's stable political and economic environment, its growing talent pool, and its business-friendly policies. Additionally, Poland continues to attract investment in key industries such as tech and manufacturing.

1. Embracing digital transformation

As technology continues to play a growing role in the global economy, businesses in Poland are embracing digital transformation to stay competitive. This includes investing in e-commerce, mobile apps, and other digital solutions to reach customers and streamline processes. More than half of Polish consumers (58 percent) claim they prefer to shop online rather than in physical stores.

2. Leveraging Poland's talent pool

Poland has a well-educated and highly skilled workforce, making it an attractive destination for businesses looking to expand in Europe. Poland has one of the highest proportions of individuals with a tertiary education in Europe, with over 40 percent of the population aged 25–64 holding a university degree. Companies can leverage this talent pool by investing in training and development programmes for employees, as well as by partnering with local universities and research institutions.

3. Embracing sustainable business practices

As consumers become increasingly conscious of environmental and social issues, businesses in Poland are adopting more sustainable business practices in order to appeal to eco-conscious customers. Poland has invested heavily in renewable energy, with the government targeting a 15 percent share of renewable energy sources in the country's energy mix by 2030. This will include reducing waste, using renewable energy sources, and implementing socially responsible business practices.

4. Utilising EU funding opportunities

In 2019, the European Regional Development Fund (ERDF) provided over EUR 9 billion in funding for projects in Poland, helping to support businesses, innovation, and infrastructure development in the country. Companies can take advantage of these opportunities by researching available grants, subsidies, and other forms of support, and by working with local economic development agencies to navigate the application process.

5. Fostering innovation

Poland has one of the fastest- growing tech sectors in Europe, with a growth rate of over 20 percent in recent years. Poland is home to a growing tech sector and has a vibrant startup ecosystem, making it a great place for companies to foster innovation and stay ahead of the curve. Businesses can support innovation by encouraging employee ideation and experimentation, partnering with local accelerators and incubators, and investing in research and development. This will help companies stay competitive, and bring new products and services to market more quickly.

Investing in Poland offers a unique opportunity to tap into a thriving market with a growing economy, a highly skilled workforce, and a supportive business environment, making it a prime destination for businesses seeking growth and success in Europe.

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Raf Uzar focuses on firm-wide communication and marketing. He is a member of the UK's Chartered Institute of Marketing and supports the team at Penteris in his role as Head of Marketing, Communication and Development.

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Photo: Wojciech Zieliński - stock.adobe.com